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How Two for the Price of One Cuts Costs and Triples Bidding Figures and eBay Finishing Prices
There’s a common problem experienced by many eBay sellers whose goods appeal to potential buyers from two or more eBay product categories. As an example, a book signed by it’s author might appeal to book collectors and autograph enthusiasts on eBay; a car once featured in a popular film could sit just as comfortably under ‘Cars, Motorcycles and Vehicles’ as under ‘DVD Film & TV > Film Memorabilia > Not Specified’.
And that means your book and your car can attract viewers and bidders from a wide range of different eBay product categories, and perhaps start a bidding war that finds your product fetching a record price on eBay.
But here’s the problem: won’t your book collector be more attracted by an illustration of the book in your gallery listing compared to the autograph enthusiast who prefers to see the signature before opening your listing? Isn’t it more appropriate for potential buyers for your car to see the vehicle left side of the title before they open your listing, and might people interested in film memorabilia be magnetised by an image reflecting the film?
The main problem is you probably think you have to choose just one listing for your eBay gallery illustration, and doesn’t that mean choosing which of two or more very different buyer types to please most?
Actually yes, and sometimes no!
What isn’t in dispute is the fact your gallery image is vitally important to your product’s chance of selling on eBay, it has to be neat, it has to be clear, and it has to create interest and compel people to open your listing to read your description and bid on your product.
Guessing is not a good way to determine which picture is likely to benefit your listing most, it’s far better to choose by researching images used for successful past auctions for similar items sold recently on eBay, then typically you’d use that research to choose one picture for your gallery image and offer additional images inside your listings.
Or not as the case might be, because what most people don’t realise is you can include two or three or more images together in the gallery image people see before they decide to open your listing. Once inside the listing potential buyers can click to enlarge your gallery picture and also zoom in on specific areas of interest so they ultimately see as much of your product in one image as from multiple illustrations.
And that means you really can please all of the people most of the time!!
Combining images saves you spending money uploading multiple illustrations, it prevents potential buyers having to click on several images and risking some getting bored between shots and closing your listing.
Even better, using two or more images in your gallery illustration can also look very professional and attract buyers with varying interests across multiple product categories.
You combine images by scanning or photographing various elements of your product and saving them as separate images. Then you combine your images using PhotoShop or similar software before saving them all as one. Here’s a tip – don’t be greedy and do not pack more than four different images into one gallery illustration – or the end result will look cheap and nasty and deter people from bidding! Instead use two or three, at most four images, and always check how clear the end result is by using eBay’s image enlargement option inside your listing.
There’s another very easy way to create your own multi-pic gallery illustrations using web design software like ‘Microsoft FrontPage’ and even ‘Word’. You do it by opening a blank page in either programme and use the ‘Insert’ button to introduce your images which you then move around the screen until they overlap but only very slightly. Overlapping fools your programme into thinking there is just one image, not two or three or four, and that means your work will be saved as one image, not several.
When your pictures are in place, highlight ‘Save As’ from ‘File’ top left of ‘Word’ and most web design programmes, and choose to save in ‘JPEG’ format. Usually you’ll end up with a very clear image showing various features of your product. If it doesn’t work well first time, try again, and remember you’re saving 12p each for every 2nd, 3rd, and later images added to your multi-image illustration. Properly done that means you won’t pay a penny for a selection of images because the first gallery image travels free.
And all of that means money saved, more people interested, and bigger profits coming your way!
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Avril Harper Titles
Make Money Tearing Up Old Books and Magazines and Selling Them on eBay
Bank Big Profits Selling Vintage Topographical View Postcards on eBay
The Ultimate Guide to Becoming an eBay Trading Assistant
The Ultimate Dropshipping Report
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