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How Three Words Repeated Twenty Times on eBay Doubled My Own eBay Profits
Here’s an easy way to double your profits for items you sell pretty much every day on eBay, such as I do selling Victorian photographs.
But I’ll rush to point out this money saving idea works for any product you’re selling on eBay, be those items old or new, modern or recent, fetching six figure sums or pocket money prices.
Those Victorian photographs I sell on eBay are called ‘Cartes De Visite’, they’re about the size of a credit card and they’re colloquially termed ‘CDVs’ – and I’ve just found a way to double my typical selling price of £4.99 to £9.99 for photos that can be picked up in huge quantities for 50 pence to a pound a time at boot sales and flea markets.
Basically, I’ve been selling these things for a great many years and, as often happens, I’d got to thinking I know everything there is to know about describing these items for profit. And because I thought I was so good at listing these products, I never expected to learn from other people’s listings for similar items. So I never checked other people’s listings, until today as a prelude for writing an article about highest prices fetched recently for Victorian Cartes de Visites on eBay.
My research was an eye-opener and I found several people selling CDVs pretty much similar to my own but generating hundreds of pounds apiece while mine continued fetching a tenner at most.
A whole new world of profitable opportunities opened when I did an Advanced Search for completed auctions for CDVs on eBay, which I subsequently ranked ‘Price: Highest First’ and found more than twenty items fetching triple figures prices and all from the same seller.
Not only were those items from the same seller but their titles also began with the exact same three words, all in capitals – ‘CDV VICTORIAN PHOTO’.
Compared to other CDVs selling recently those listings WITH the relevant three words in their title attracted twice as many bidders and between five and ten times higher finishing prices than listings WITHOUT those three words.
As you’d expect I changed all my own CDV listings to include those three words in their titles, and I’m very glad I did, because my own finishing prices have grown as a result. My recent revelation hasn’t generated an extra two or three hundred dollars or pounds (or other currency) apiece for my CDVs, not yet at least, but it has doubled the number of people viewing and bidding on my listings and my prices have increased across the board.
So why did those three words CDV VICTORIAN PHOTO make so much extra profit for me, and other people also? Does the fact those words are in capitals capture the attention of people surfing on eBay, do they make my listings look more professional and authentic? No, I don’t think so, I am pretty sure those words increased my profits because they represent a term most frequently used on eBay to find items such as I am selling.
And that means, more searchers using that term on eBay means more chance of my listings containing the term in their titles being found by those people, and naturally the more viewers and bidders I’ll ultimately receive.
But let’s get something straight here: I really don’t know for certain those three words represent a common search term, I have no idea at all why adding three specific words to my titles have doubled my sales and my profits. I definitely must check my theory with more research.
However, one thing I do know is this: if I hadn’t checked past auctions and looked for common reasons why other people’s listings make more money than my own, I’d still be oblivious to a very easy way to almost instantly grow my profits on eBay.
Remember no matter what products you’re selling on eBay, be they antiques and collectibles, cars and car parts, make up and hair care products, or millions of alternatives, this idea will almost always grow your profits very quickly just as they did mine.
And you can emulate my success, right now, simply by:
- Hitting the ‘Advanced Search’ button top of eBay’s home page;
- Next page, leave the search box empty and highlight the appropriate category for products you are selling from the ‘In this Category’ menu half way down the page;
- Just a bit lower down tick ‘Completed Listings’;
- Now click to ‘Search’;
- Left side of the following page choose the main sub-category for your products;
- Right side of the next page choose ‘Price: Highest First’ from the drop down menu at ‘Sort By’;
- Next page you need to study past listings with prices coloured green, meaning those items sold, and avoid listings with red coloured prices which indicate unsuccessful listings. At the bottom of the same page, click on ‘200’ at ‘Items Per Page’;
- Now search through the first 200 listings, more if you have time, and you’ll often spot several listings with some common feature indicating they come from the same seller. These are the listings to study with a view to locating common reasons those listings fetched high prices for a handful of clever sellers and subsequently to introduce those people’s ideas to your own listings.
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Avril Harper Titles
Make Money Tearing Up Old Books and Magazines and Selling Them on eBay
Bank Big Profits Selling Vintage Topographical View Postcards on eBay
The Ultimate Guide to Becoming an eBay Trading Assistant
The Ultimate Dropshipping Report
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